ThePufferfish is a multidisciplinary creative boutique founded by Visual Producer and Trainer Kok Wai. We collaborate and partner with global brands, businesses, and soloprenures to create cost-effective and purposeful content.


We very much like the personal touch with our clients. To do that, we only handle up to 3 projects at a time so that we can focus on each client. Plus, Kok Wai really likes spending time with his family where he gets his creative inspiration 🙂

Kok Wai

With more 20 years of acquired experience, expertise and exposure gained from marketing agencies, boutique agencies, Kok Wai started a commercial photography studio that has now evolved to include an integrated content creation set up.

He is curious about businesses and individuals, likes to read, turns his morning walk into a photo shoot session, plays the guitar, works across media and loves to play with lights.

It has been a privilege to work with diverse groups of people from different levels, managing tactical and production roles, applying winning formulas on projects for companies such as Nike, Canon, Din Tai Fung, Orchid Country Club, World of Watches and BW Group.


An honour partnering with these wonderful brands.
We hope to work with you soon.



As a token of gratitude, and to discover more why introverts like myself can better serve clients, get this e-book!
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