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Boilerplate
"A Commercial x Editorial Photography Studio that creates images for soft-line (fashion and portrait), hard-line (products, interior and architecture) and between-the-line (advertising).

A potent mix of passionate photographer, hard core assistant, all-rounded-peace-loving producer, and an art director with an allergy for imperfection, these make a prefect combination for clients looking for images to be proud of. Not forgetting the love and curiosity for people :)"



Who's who
Kelly - Assistant / Photo retouch Artist / Occasional Courier
Jessie - Art Director / Occasional assistant's assistant
Charity - Associate Photographer
Kok Wai - Photographer / All of the above


PPAS Interviews: Happy Go Plucky

There's an impish quality in Sin Kok Wai, from the way he bloats his boyish face for the camera, in an attempt to imitate the appearance of his studio's namesake. Interestingly, the 33-year-old founder of Pufferfish Studio did not name his photography outfit after a dangerous dalliance with the famed Japanese delicacy. In fact, he has yet to sink his teeth into one. But he plans to do so one day, when he gets to the Land of the Rising Sun, he says... more here



Angeline, Editor of Procurement Magazine
"Thanks for making me look good!
haha:)
Everyone loves the pic."


Renel Moey, Managing Director of Rainbow Products
"You made me lose my self-consciousness"

Jojo Cheung, Biz Developer of Design Illustrated
I'm currently working together with Kok Wai on a project. It's a product advertising project and Kok Wai was doing the photoshoot.
The product is just a tube that contains tablets (nothing special), so you would think the photoshoot would be straightforward. But Kok Wai proved me wrong! His attention to details impressed me.
The lighting, the positioning, the backgrounds, everything was taken into account in order to come up with the best pictures possible.
So if you need product photography, you should feel very confident and reassured that Kok Wai will produce the best.


Men's Folio
"First-time contributor to Men's Folio, Kok Wai is a self-taught photographer who left his past as an interactive designer and art director in order to pursue his passion fulltime.

He started his own studio Pufferfish Photography in 2004 and has been delivering rich, punchy images for both commercial and magazine projects. Kok Wai lensed all 11 personalities in our round-up of Singapore's cutting-edge style makers, movers and manipultors in Men at Work."


Photographer
"Ok can, go ahead. As long as it works"


Art Director
"Wait! Don't shoot. Still need to adjust"


Assistant
(Keeps perfect silent and always anticipating for the next move)


Feel free to contact us with the info below.

email / photo (at) thepufferfish.com
tel / +65 6100 7300
hotline / +65 9664 9881
add / 65A, Jalan Tenteram
         #07-09
         Singapore 328958



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Copyright Pufferfish Photography 2007